Category Archives: Social Media

How to Fill the World Cup Void

What are we going to tweet about after the World Cup Ends?

Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create a great amount of interaction on social media, but the engagement levels and post analytics still managed to knock our socks off!

Here’s some of the data (Hold onto your socks!):

  1. The World Cup final was the most-discussed sporting event ever on Facebook, with an estimated 280 million interactions — likes, posts and comments — from 88 million users.
    1. That’s are 35 million MORE interactions than the record 245 million during the 2013 Super Bowl.
  2. The most popular match on Twitter was Germany’s 7-1 victory over Brazil in the semi-final, which sparked 35.6 million tweets.
  3. The month-long World Cup generated 3 billion Facebook interactions overall.
  4. Nike was the most-viewed brand of the tournament worldwide, releasing eight campaigns that generated almost 240.7 million views.
  5. Unruly Media, a social video technology company, reported that a video from Activia yogurt featuring Shakira was the most shared of the World Cup, at 4.7 million, followed by Nike with 2.6 million, and Samsung with 1.3 million.
  6. Data from Twitter shows that each time a player took a penalty shot, Twitter reacted by going silent.Sports fans around the world seem to hold their breath – whether they’re in the stadiums, watching on TV or live tweeting – when a player makes that fateful penalty kick.

But after crowning Germany as World Cup champions this weekend, twitter seems distinctly quieter. Here are BMA’s top five ideas of what we will see filling that void over the next few months:

  1. Football. Or should we say American Football. We’re getting into Fantasy Draft season and before you know it you’ll be spending every Sunday on the couch in front of your TV.
  2. Christmas and Thanksgiving. You’re probably thinking NO WAY, but let us remind you Black Friday is only four short months away.
  3. Movies. New releases like The Hunger Games: Mockingjay Part 1, Teenage Mutant Ninja Turtles and Dumb and Dumber To will likely stir up some Twitter and Facebook activity.
  4. Selfies. We’re obsessed with the word and the act so we’ll fill our World Cup void with more and more selfies.
  5. Weather. When all else fails the small talk always turns to the weather.

So you better get to tweeting and posting. We have a mighty large void to fill!


Are looking for creative ways to insert your brand into topical conversation and storm social media channels? BMA’s mission is to outthink, outwork, outperform and have fun doing it. We can provide all the right tools for a full-service and integrated approach. Check out Burkhart Marketing Associates on LinkedInFacebook and Twitter.

Ideas. Action. Results.

The Selfie Shared Around the World

Last night during the Oscars, the celeb-infested Samsung selfie brought down twitter with an ever growing 2.6 million retweets.

Between the first time tweeter Meryl Streep, the presence of Hollywood royalty, Brad and Angelina, and the inclusion of the night’s biggest winners, Jared Leto, Matthew McConaughey and Lupita Nyong’o Ellen’s instantly viral tweet shutdown Twitter for a reported two minutes.

The brief Twitter hiatus didn’t keep users from sharing. The tweet shattered records for the most retweets of all time. The previous most retweeted tweet of all time was Barack Obama’s tweet, “Four more years” after successfully winning a second term in office.

Why everyone was exercising his or her thumbs to quickly share Ellen’s tweet, some might have missed the Samsung product placement. The use of Samsung’s phone was part of Samsung’s announcement of their “One Samsung” campaign.

As part of the Samsung and ABC agreement, Samsung sponsored 10 tweets that were sent by the official Academy of Motion Picture Arts and Sciences twitter handle.  These tweets all included celeb selfies taken backstage. Samsung also ran commercials during live show that fully announced their new campaign offerings.

Samsung got additional coverage later in the evening when Ellen was seen taking additional selfies backstage using an iPhone. Although the word had began to spread that perhaps Ellen preferred Apple over Samsung the talk only continued the Samsung Conversation.

Although Samsung left the awards without the golden Oscar, we think they struck marketing gold this award season.


Are looking for creative ways to insert your brand into topical conversation and storm social media channels? BMA’s mission is to outthink, outwork, outperform and have fun doing it. We can provide all the right tools for a full-service and integrated approach. Check out Burkhart Marketing Associates on LinkedInFacebook and Twitter

Ideas. Action. Results. 


Pin Down the Power of Pinterest

Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes to DIY projects to wedding planning to fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting!

I know, without a doubt, that Pinterest has changed the world. Don’t believe me? In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.

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Don’t Let Halloween Creep Past You

Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween this year.

It appears that most marketers are skipping Halloween, which is an $8 billion holiday, and are headed straight to the Christmas isle. If you’re skipping out on marketing for Halloween you could be missing some opportunities.

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What’s Your Social Media IQ?

If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market research firm revealed that the average social media user has two (active) accounts.

Each social media network positions themselves in a way that they each help you with a different aspect in your life. Facebook for your personal updates, Twitter for the latest news, Pinterest for DIY projects and recipes and before you know it you’ve spent 5 hours browsing the web. Which may not be good for your health, but businesses love it!

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Foursquare: Has Your Business Checked In?

When explaining Foursquare to people, I often hear the baffled response, “So people check in places… and then what?”

Like any social phenomenon, it doesn’t have to make perfect sense to you in order to get on board, learn, and reap the benefits. Foursquare is a location-based social network, and one of the most rapidly growing applications in this movement we call the social media revolution.
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