Deciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly. Here are the pros and cons of each, and when they make the most sense for franchisees.
What are mobile apps and mobile websites?
First, let’s cover some basics. A mobile app is an application that you build that customers then download to their device. Apps are a completely optimized mobile experience and generally have some offline capability. They are usually downloaded through Apple’s App Store or Google’s Play Store. Popular apps include:
- Clash of Clans
- Facebook Messenger
A mobile website is a website that only appears on mobile devices and is generally a stripped down version of a full site. Their URLs tend to start something like “mobile.” or “m.”. Facebook’s would be http://www.m.facebook.com.