The Selfie Shared Around the World

Last night during the Oscars, the celeb-infested Samsung selfie brought down twitter with an ever growing 2.6 million retweets.

Between the first time tweeter Meryl Streep, the presence of Hollywood royalty, Brad and Angelina, and the inclusion of the night’s biggest winners, Jared Leto, Matthew McConaughey and Lupita Nyong’o Ellen’s instantly viral tweet shutdown Twitter for a reported two minutes.

The brief Twitter hiatus didn’t keep users from sharing. The tweet shattered records for the most retweets of all time. The previous most retweeted tweet of all time was Barack Obama’s tweet, “Four more years” after successfully winning a second term in office.

Why everyone was exercising his or her thumbs to quickly share Ellen’s tweet, some might have missed the Samsung product placement. The use of Samsung’s phone was part of Samsung’s announcement of their “One Samsung” campaign.

As part of the Samsung and ABC agreement, Samsung sponsored 10 tweets that were sent by the official Academy of Motion Picture Arts and Sciences twitter handle.  These tweets all included celeb selfies taken backstage. Samsung also ran commercials during live show that fully announced their new campaign offerings.

Samsung got additional coverage later in the evening when Ellen was seen taking additional selfies backstage using an iPhone. Although the word had began to spread that perhaps Ellen preferred Apple over Samsung the talk only continued the Samsung Conversation.

Although Samsung left the awards without the golden Oscar, we think they struck marketing gold this award season.


Are looking for creative ways to insert your brand into topical conversation and storm social media channels? BMA’s mission is to outthink, outwork, outperform and have fun doing it. We can provide all the right tools for a full-service and integrated approach. Check out Burkhart Marketing Associates on LinkedInFacebook and Twitter

Ideas. Action. Results. 


The Right Tools for Digital Marketing

When starting out in digital marketing you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along the way you’ll discover the need for many other tools.

We have our toolbox open and we’re ready to show you how to nail Digital Marketing! We’re no carpenters, but when it comes to the digital stuff, we know what to do.

Build Digital Content Differently

Content. Building content doesn’t require a large budget, but it can have a huge impact on your business. It will increase traffic to your site and it will keep people coming back for more.

Easy right? Don’t forget your tools!

You’ll need to analyze your competitors before you start building your content. Determine how you can build differently. Once you decide the right angle you can start chipping away at blogs, videos, presentations and infographics.

Form a Crew of People to Support Your Digital Marketing Efforts

It’s important to let your family and friends know what you’ve set out to do. Email or reach out to everyone in your personal and professional network. More than likely, they are going to want to help you get started.

Share What You’ve Built
Once you’ve built your brand and content the real work begins. Now it’s time to show it off! You wouldn’t spend hours building a beautiful wooden chair and then put it in the closet, so why would you let your content just sit on your website?

Remember that crew you formed earlier? Now is the time to utilize their powers.

Social media is a great way to syndicate your content. With creativity and great content you should be able to develop a big following. It won’t be instant or easy, but remember your crew can simplify the process.

Bring More People to Your Door
SEO can be complicated but it’s worth the time. You’ll need a strong, well thought out SEO strategy to compete online. You’ve built the content and you have the crew, but without an investment in SEO, how will people know what you have to offer?

The Key Benefits of Investing in SEO

  • A high ROI
  • A longer-lasting strategy than a pay-per-click campaign
  • A higher click-through-rate and higher conversion rate than pay-per-click campaigns
  • A cost-effective way to grow your business and build a strong online brand presence
  • An increase in traffic

The one challenge is that you need to have the patience to do it right. It won’t be a huge success and generate money immediately. It may take a few months to optimize.

Find Your Tools and Build Your Digital Marketing Plan
The bottom line is that there are many options to drive traffic. Don’t get overwhelmed! Start with picking just one channel, once you’ve mastered it, move onto the next. There are numerous resources to help you. BMA is one of them! So don’t make any more excuse. Get started now.

Just remember, with the right tools you can do anything.

Burkhart Marketing Associates is a full-service Indianapolis Marketing Firm. BMA’s mission is to outthink, outwork, outperform and have fun doing it. Contact BMA today if you are looking for a plan and process for digital Marketing. We can provide all the right tools for a full-service and integrated approach. Check out Burkhart Marketing Associates on LinkedInFacebook and Twitter

Ideas. Action. Results.

Resolutions are the Solutions

It’s that time of year when everyone has the mentality “New Year, New Me.” Well, it’s not any different for a company like Burkhart Marketing Associates. We are constantly striving to better our services, knowledge and relationships and have created a list of our 2014 resolutions to help us get there.

If we aren’t regularly evaluating ourselves then we can’t adequately grow our client’s businesses. This years’ resolutions will not only grow Burkhart Marketing Associates, but in return, will also benefit the amazing clients we surround ourselves with. Here’s to an outstanding 2014!

1. Provide great service to our clients

Providing great service to our clients is what Burkhart Marketing Associates was built on as a business. In 2014, to deliver great services to our customers we are going to focus, among many things, on being good listeners, identifying and anticipating needs and giving more than expected.

2. Learn & grow our skill sets

Trying to stay in business and grow without a clear strategy is a recipe for disaster so Burkhart Marketing Associates sets resolutions and goals throughout the year. To satisfy our clients, and ourselves we must learn and grow quickly because the fast-paced world around us is ever changing.

3. Visit clients

We have great clients; in order to foster and grow those relationships we must spend time with them. A client visit should focus on listening to the client and learning more about the client’s business in order to plan for the year ahead.

4. Build relationships

In a relationship honesty and trust must exist. Honesty and trust take time to build, therefore, relationships take time. Our clients are important and appreciated and we want to make them feel that way. In 2014 we aren’t only planning to create new long-standing relationships but also strengthen the ones we already have.

5. Move faster

The world moves fast, so we must move fast. At Burkhart Marketing Associates, it’s our goal to constantly keep up with trends, new technology and business practices. As a team we can streamline our processes to regularly review new content. When we know more, we can provide more to our clients. Moving faster means we understand the importance of adjusting and learning.

These resolutions will serve as a guide for many other goals we set for ourselves throughout the year. Burkhart Marketing Associates’s team is equipped and ready for what 2014 has to offer. We are prepared for new challenges, excited about new friends and grateful for new opportunities. Bring on a busy and awesome 2014!

Burkhart Marketing Associates is a full-service Indianapolis Marketing Firm. BMA’s mission is to outthink, outwork, outperform and have fun doing it. Contact BMA today if you are looking for a plan and process for strategic list segmentation. We can provide a full-service and integrated approach. Check out Burkhart Marketing Associates on LinkedInFacebook and Twitter

Ideas. Action. Results.

Happy Holidays from Burkhart Marketing

Hello Friends,

It’s been a fantastic year here at Burkhart Marketing Associates and thanks to all of our amazing clients it’s been a busy year. With the holidays and new year right around the corner we wanted to slow things down for a minute and wish everyone a happy and healthy holiday season. We are so thankful for our good friends, supporting families, amazing clients and colleagues that always keep us counting our blessings.

It’s been a growing year here at BMA and we’ve welcomed our newest additions:

Alex Segal, Manager of Creative Services
Nitasha Khanna, Director of Digital Services
Erin Davidson, Manager of Account and Media Services
Meghan Martin, Public Relations Coordinator

Our Annual Company Christmas Party couldn’t have been more fun! We took a stroll through Circle Centre Mall posing for photo opps every chance we got. Then we took a brisk walk to Ruth’s Chris for a cup of holiday cheer before our dinner reservations. Drinks were followed up by some great steaks, lamb shanks, delicious carrot cake and good conversation.

The holiday spirit didn’t stop there!

Today we are enjoying a much needed yummy Christmas cookie exchange. And you can’t have a cookie exchange without wearing your christmas sweaters!

We hope you enjoy the video recapping this year and all the Christmas fun at BMA.

We wish you a Merry Christmas and a Happy New Year!

– Burkhart Marketing Associates

Reputation Matters, So Does List Segmentation

You probably already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover the basics. List segmentation is the process of dividing your prospect/customer list (or database) into distinct groups of buyers. By doing this you can improve your marketing efforts through the targeting of a highly applicable message to a defined audience.

Continue reading Reputation Matters, So Does List Segmentation

Pin Down the Power of Pinterest

Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes to DIY projects to wedding planning to fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting!

I know, without a doubt, that Pinterest has changed the world. Don’t believe me? In January 2012, comScore reported the site had 11.7 million unique users, making it the fastest site in history to break through the 10 million unique visitor mark.

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Don’t Let Halloween Creep Past You

Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween this year.

It appears that most marketers are skipping Halloween, which is an $8 billion holiday, and are headed straight to the Christmas isle. If you’re skipping out on marketing for Halloween you could be missing some opportunities.

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What’s Your Social Media IQ?

If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market research firm revealed that the average social media user has two (active) accounts.

Each social media network positions themselves in a way that they each help you with a different aspect in your life. Facebook for your personal updates, Twitter for the latest news, Pinterest for DIY projects and recipes and before you know it you’ve spent 5 hours browsing the web. Which may not be good for your health, but businesses love it!

Continue reading What’s Your Social Media IQ?

How to Write Shareable Content

Anyone can produce content. It’s writing shareable and easy-to-read content where it gets a little difficult. When writing content your objective should be to bring something valuable to your audience. If they relate with your content they are more likely to share your content.

It’s not all about the physical words on the page. It’s also about how your content is formatted. How often do you scroll through a blog without actually reading all of it? All the time! Your reader’s attention span is probably comparable to a third grade boy in this fast-paced environment we live in. With all that said, you’re best off formatting your content to allow for easy scrolling but still allowing your audience to catch the main ideas.

Here are a few ideas to capture your reader’s attention.

Continue reading How to Write Shareable Content