Blogs
These days, online channels are critical to successful restaurant marketing strategies. Companies, big and small, are turning to digital initiatives like social media, email marketing and search engine optimization to reach consumers and facilitate community. Perhaps most notable, is the rise of the restaurant mobile app. These software applications built
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Google’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements to several major display ad trends that are defining the face of digital marketing. 3 Display Ad Trends Affecting Advertisers Today While the
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There’s no doubt about it: the world of digital display is exploding. In 2016 alone, US advertisers spent approximately $24 billion on display advertising, and 59% of CMOs surveyed viewed display ads as an effective form of marketing. Unfortunately, we also live in an age when consumers are increasingly disenchanted
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Facebook has created a dynamic way for you to serve ads to your customers: Carousel ads. A carousel ad allows you to showcase multiple aspects of your business in a single ad unit. You can create up to five ads per unit, each with its own format and links. Essentially,
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The Apple store has a magnetic quality about it; a way of reeling in innocent mall-goers, there to pick up a wedding gift or serial sample the food court. Before the shopper knows what’s happening, he or she is greeted by a sharp young man in a blue t-shirt and
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At Burkhart, we love our digital and mobile marketing toolbox. Hootsuite, Google Analytics, WordPress, salesforce.com, MailChimp – there are so many that we use every day. But digital marketing is constantly evolving, especially for franchise businesses. As we develop new channels and technology, like those related to uniting online and
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We all love Siri and Google Voice Search – even Cortana – but what does it mean for your website and your website’s local SEO? Why is voice search important? First, we need to understand why voice search is important before we get into how it impacts business opportunities, business
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Landing pages can turn a standard website into a conversion machine, leveraging your business’ advertising and stretching your marketing dollars further. Keep reading for landing page background and inspiration! What is a landing page? A landing page is a simple part of internet marketing. It’s a dedicated web page where
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If you’re anything like other franchises out there, you’re probably pretty reliant on organic search and your search engine ranking to drive your business. But traffic, SEO and SEM aren’t just about the best search engine optimization tools and the hottest SEO techniques. It’s about the quality of the traffic
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There are so many tricks and tactics you can use to boost your SEO strategy that sometimes it can feel completely overwhelming. To help you out, we’ve put together 14 of our favorite white hat SEO techniques you can use to pump up your search engine marketing. 1. Speed up
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