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Your business’ reputation is no longer just about how well you advertise your business or how good your customer experience is. Online reputation is now equally important – and can be even harder to salvage if it goes south. Here are the 10 best ways to manage your online reputation

Deciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly. Here are the pros and cons of each, and when they make the most sense for franchisees. What are mobile apps and mobile

The world of search engine optimization is one of constant change and flux. It’s important to stay on top of the latest SEO techniques in order to get your SEO ranking where it should be. With that in mind, here are 6 SEO strategy do’s and don’ts for you to

Do you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is talking about the changing healthcare marketing landscape. Hospitals used to dominate, but now health service providers such as physical therapy offices, stand-alone radiologists

Hyperchoice has been a hot topic in the retail industry, but hasn’t received much attention in the professional service industry. After writing a white paper on the topic for an analytic software client, we started thinking how our professional service organizations could benefit from understanding the trend. Even if the

World Cup Social Records Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create a great amount of interaction on social media, but the engagement levels and post analytics still managed to knock our socks off! Here’s

During the 2014 Oscars, the celeb-infested Samsung selfie brought down Twitter with an ever-growing 2.6 million retweets. Between the including first time Tweeter Meryl Streep, the presence of Hollywood royalty, Brad and Angelina, and the inclusion of the night’s biggest winners, Jared Leto, Matthew McConaughey and Lupita Nyong’o, Ellen’s instantly

When starting out in digital marketing, you have to search for the right tools. You need tools of communication, tools of creativity, tools of knowledge and along the way, you’ll discover the need for many other additions to your toolbox. Follow these tips and you’ll be conquering digital marketing in

It’s that time of year again… “New Year, New Me!” And it’s not all that different for a company like Burkhart. We are constantly striving to better our services, improve our knowledge and refine relationships. This year, we have created a list of our resolutions for 2014 to help us

Hello Friends, It’s been a fantastic year here at Burkhart and thanks to all of our amazing clients, it’s been a busy one as well. With the holidays and new year right around the corner, we wanted to slow things down for a minute to wish everyone a happy and

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