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Google search Micro Moments

Micro-moments is a term coined by Google defined as an “intent-rich moment when a person turns to a device to act on a need- to know, go, do or buy.” These moments feel small to the consumer but are major for marketing.   Moments You Can Swoop In Micro-moments feel

It’s completely natural to be nervous before an interview. No matter how perfect your resume and cover letter are, or how many attractive skills and experiences you have listed, it’s still acceptable to have pre-interview jitters. Team Burkhart has compiled three methods for calming pre-interview jitters to ensure you have

Personalized Content Marketing

Content personalization can be tricky. We want to tailor messages to a certain audience and make them feel seen as an individual. However, we can’t cross over into the creepy area of personalizing it too much. This is known as the personalization paradox. Instead, we need to find the right

Values Messaging

Unless you work in a political office or run a social justice campaign, chances are you do not need to stand on a box and tell the world each and every one of your opinions about the world. However, it’s becoming increasingly important for companies to share what their values

7 Ways a Brand Refresh Can Boost revenue

Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost your revenue. Check out these tips to refresh your brand.   Bring An Outdated Logo Up-to-Date Your logo is one of the first

My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes

Local CTAs, Burkhart CTA

Do you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your customers to do something, you need to ask them. A CTA, or call to action, is necessary to drive traffic and sales.  

This winter, Burkhart Marketing is excited to welcome one of our of social interns, Brooke Hazel, to the team! Brooke is a Junior at Butler University studying Strategic Communication and Human Communication + Organizational Leadership. Her creativity, sunny disposition and motivation bring a lot to the table here at #TeamBurkhart.

Reputation Management

Your reputation often precedes you, so you need to make it a good one. 93% of customers read online reviews before buying into a product or service – this makes it critical to make sure the reviews you get are in your favor.   The Value of Your Reputation Reviews

Marketing Intern, Christian Cruz

This new year brings a new intern to our team! We are thrilled to have Christian Cruz, a senior at Ball State University, join the Burkhart family as our Integrated Marketing & Advertising intern. He is majoring in Business Administration and is excited to grow in his business skills here

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