Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge,
Luke Burkhart
Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing! What is it? Geo-fencing is
Luke Burkhart
In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will read our content just because it’s available. Creating content that a customer will enjoy can make a world of a difference. After all,
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We are back again to introduce another one of our summer interns! Help us welcome Valerie Babchuk, a rising senior at Purdue University. She is a Strategic Communication & PR major who is as passionate about advertising as she is about animal-welfare (and that’s a lot!). Keep reading to learn
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If you have anything to do with your brand’s marketing efforts, it’s likely that the term “social media influencer” has been brought up in a conversation. It’s even more likely that you have seen content from an influencer come across one of your various social media timelines, or you’ve seen
Luke Burkhart
When you think about strong branding, what comes to mind? A list of popular companies? Some high selling products, maybe? There are many sources of branding out there, but often the most important brand to market is overlooked: your personal brand. Whether you love them or hate them, the Kardashians
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In today’s marketplace, advertisements are a must for marketing your business (big or small). For some businesses, the cost of prime advertisements can be overwhelming and intimidating. You don’t have to let the price tag stop you in your tracks. By forming a co-op and implementing a co-op advertising plan,
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You recently attended the big trade show in your city and you knocked it out of the park! Your months of preparation paid off. Your presence at the event was known and you made connections with those you interacted with. Time to relax now, right? Wrong. Your work isn’t over
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Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and their parent companies. But there are some universal basics that you can review and compare your brand against so that you can improve
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Local Store Marketing (LSM) is a highly valuable, constant factor in driving sales. In most cases, it helps create your customer point-of-differentiation. LSM is critical for capturing a local customer base and helping build a strong sales foundation for sustained and long-term growth. Here are five helpful LSM tactics for
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
“There are no secrets to success. It is the result of preparation, hard work, and ongoing learning.”
