Indianapolis Marketing Agency partners logo.
Franchise marketing specialists logo.

Process

Home
/
Agency
/
Process
/

Join successful marketers who get our fresh ideas and tips.

* Attention! Make sure not to miss this opportunity

Collaborate for Marketing Excellence

In the convoluted world of marketing, steering a business with an array of products, demographic targets, and varied marketing channels is no small feat. The vast landscape of marketing solutions poses a significant challenge, especially when resources are tight. Many businesses seek a strategic marketing partner to aid in discerning and prioritizing viable opportunities for tangible results. Burkhart is the reliable marketing agency many employ for those efforts.

 

Our approach is both structured and inclusive, designed to cut through the complexity and instill a sense of direction and purpose. It enables us to collectively uncover and sequence strategic opportunities for impactful achievements. Integrating data-driven marketing tactics with creative vision, we examine your brand and business from both internal and external perspectives. This cooperative strategy not only draws upon the collective intelligence of both our teams but also leads to inventive, collaborative marketing solutions that are greater than the sum of its parts.

A diagram with the words development and execution in franchise marketing.

Whether you’re big or small, or somewhere in-between, our process begins and ends the same way.

  • Discover
    We want the full download.
  • Define
    Since details matters, we dive deep.
  • Develop
    Every move starts with a plan.
  • Deploy
    A campaign takes flight.
  • Deliver
    Greatness is guided by results.
  • Document
    Because memory is a fickle friend.

Create Alliances | Maximize Reach | Focus on ROI | Champion Diversity | Amplify Presence | Redefine Messaging | Engage Mid-Funnel | Reach Wider | Enhance UX | Leverage Technology | Optimize Content | Personalize Content | Encourage Trial | Build Loyalty | Cultivate Loyalty | Optimize Vibrancy | Refine Positioning | Tailor Comm | Do Surveys | Revolutionize Engagements | Improve Listings | Craft New Creative | Customize Site | Refresh Site | Go Omnichannel | Attract Attention | Elevate Visibility | Improve Reputation | Revolutionize Impressions | Run Influencer Campaigns | Drive Impressions | Navigate Signups | Increase ROI | Generate Sales | Plan Strategically | Pioneer Tactics | Use Social Effectively | Grow eComm | Navigate Interactions | Use Automation | Optimize Alliances | Elevate Conversions | Improve Significance | Elevate Experiences | Boost Affinity | Record Videos | Enhance Synergies | Increase Frequency | Upgrade Site | Get Found | Refine Content | Revolutionize Campaigns | Improve Packaging | Convert Prospects | Retain Employees | Refine Messaging | Brand Up | Lead Thought | Adapt Faster | Promote Exclusivity | Improve Satisfaction | Grab Eyes | Elevate Presence | Evolve Approach | Connect Mid-Funnel | Print Flyers | Sell More | Run Influencer Ads | Ensure Growth | Craft Artwork | Get More Press | Streamline Tactics | Grow eCommerce | Optimize UX | Define Existence | Record Testimonials | Cultivate Engagement | Generate Awareness | Drive Affiliation | Optimize Conversion | Refresh Brand | Enhance Experiences | Scale Business | Optimize Interaction | Win SEO | Plan Growth | Refine Impressions | Revolutionize Packaging | Curate Brilliance | Get More Leads | Send Mailers | Evoke Curiosity | Target Buyers Effectively | Enhance Dialogues | Run Webinars | Improve Creative | Define Tactics | Drive Consideration | Retain Subscribers | Run Email Campaigns | Refine Branding | Prioritize Goals | Maximize Strategies | Improve Dialogues | Innovate Outreach | Run Promotions | Blend Image | Streamline Process | Refresh Collateral | Digital Marvels | Keep Up with Trends | Find Loyal Customers | Craft Engagements | Get Search Results | Drive Traffic | Get Traffic Up | Develop Fresh Strategies | Evolve Strategies | Consider Early | Revolutionize Experiences | Improve UX | Promote Synergy | Photograph Products | Build Trust | Run Online Ads | Boost Sales | Run Social Ads | Enhance Buyer UX | Optimize Reach | Save Cash | Increase Keyword Rank | Get Web Leads | Build Lasting Loyalty | Grab Attention | Elevate Performance | Improve Atmosphere | Keep Customers | Create Logo | Define Why | Streamline Campaigns | Revitalize Impressions | Streamline Promos | Increase Web Traffic | Grow Big | Define Strategy | Navigate Campaigns | Get Testimonials | Shift from TV | Get found online | Maximize Alliances | Plan to Grow | Refine Presence | Market Services | Maximize Momentum |

Adopt a sales funnel that works

While most envision the sales process as flowing through a funnel, Burkhart has re-envisioned sales as flowing through an hourglass. Instead of constricting after turning prospects into leads and leads into customers, our model expands with continued positive experiences, engagement, and loyalty. As satisfied customers return for more services and evangelize your business, new customers are persuaded by their referrals.

Pre-Conversion

Awareness

Acquisition

Activation

The fastest way to a customer’s heart is through their eyes—or ears—or experiences.

Potential buyers research their options, seeking information to answer questions.

With solution in mind, potential buyer remains undecided on purchase item or provider.

Capturing Market Attention

Pique interest and build awareness with strategic, targeted content that highlights the uniqueness of your brand. It’s about creating a compelling narrative that resonates with potential customers and positions your business as the solution to their needs.

Converting Interest to Leads

Acquisition is where curiosity turns into concrete leads. This is achieved through optimized landing pages, persuasive messaging, and a seamless user experience that guides potential customers from interest to the decision to engage further with your brand.

Initiating Customer Journey

The activation phase is crucial, involving strategies that invite new leads to experience your product or service firsthand. Through trial offers, demos, or first-time buyer incentives, you enable leads to experience the value you offer directly.

Example: A user scrolling through social media pauses to watch your expertly crafted video ad, which not only informs but also entertains, leading them to follow your page and visit your website for more information.

Example: After reading an informative article on your site, a visitor is enticed to sign up for an exclusive webinar, providing their contact information and thus becoming a lead.

Example: A lead uses a trial version of your software and, impressed with its capabilities, commits to a full subscription.

Post-Conversion

Revenue

Retention

Referral

The buyer comes to a decision, takes action - selecting more than a product but brand itself.

Repeat customers buy more, cost less to serve, and frequently explore new offerings.

People trust the recommendations of those they know over any other type of advertisement.

Enhancing Profit Paths

Post-conversion revenue focuses on maximizing the value of each customer. Upselling, cross-selling, and promoting repeat purchases become key, ensuring that each customer journey contributes significantly to the overall revenue.

Cultivating Enduring Connections

Retention strategies are designed to keep your customers coming back. This is where excellent customer service, ongoing value delivery, and regular engagement converge to ensure that customers remain happy and loyal.

Expanding Through Advocacy

Referrals are a powerful way to grow your business organically. By providing excellent service and value, you encourage your satisfied customers to spread the word, effectively acting as brand ambassadors.

Example: A customer who purchased a basic plan is offered a premium option with additional features and accepts, thus increasing their lifetime value to your brand.

Example: A customer receives personalized product recommendations based on past purchases and feels valued, reinforcing their decision to remain with your brand.

Example: A happy customer shares their positive experience on social media, tagging your brand, which in turn attracts their friends to become new customers, growing your brand's reach and customer base.

Frequently Asked Questions

Burkhart specializes in comprehensive marketing strategies, including brand development, digital marketing, creative design, and content production, ensuring a full-service approach to propel your business forward.
Our approach begins with a deep dive into your brand’s ethos and market position. We then tailor innovative strategies and creative solutions to meet your unique business needs, ensuring measurable results.
Absolutely. Burkhart is adept at collaborating with in-house teams, complementing your efforts with our expertise to create a cohesive marketing strategy.
Our commitment to personalized attention and a customized approach sets us apart. We pride ourselves on delivering not just marketing solutions but measurable business outcomes.
We employ a data-driven approach, using key performance indicators to measure campaign effectiveness and ROI, ensuring that we’re always aligned with your business objectives.
The first step is a strategic consultation where we assess your marketing needs and business goals to determine how we can best serve you and help your business thrive.
Burkhart Marketing Partners Logo, an Indianapolis Marketing Agency.
Burkhart is an integrated local marketing expert that helps businesses connect to the people they want to engage, convert, and retain.

Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202

“There are no secrets to success. It is the result of preparation, hard work, and ongoing learning.”

NEW TO BURKHART?

DEVELOPMENT SERVICES

EXECUTION SERVICES

Privacy
Cookies
Terms

© 2024 All Rights Reserved

Instagram Facebook-f Icon-linkedin