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A well-designed portfolio is every designer’s key to finding a job. It’s the one thing that helps them express themselves to potential employers. How do you know if your portfolio is good enough? How do you know if it will capture their attention and truly show future employers who you

As every year goes by, it seems like new skills and talents are required to get the job you want. It can be frustrating trying to figure out exactly what talents you should have. By getting ahead of the demand for certain skills, you will set yourself apart from the

Are you feeling like your schedule has come to a halt due to the spread of COVID-19? That you just can’t find the motivation anymore? Well, you aren’t alone. Our current situation is not ideal for productivity, but today, I am going to give you some tips on how to

LinkedIn – the Facebook of the professional world.  Whether it’s for your business or yourself, a stellar profile on this platform is essential for growth. We’ve put together a list of 5 tips for maximizing your Linkedin usage – for both personal and business accounts. Personal Linkedin Tips  Keep it

Multiple hands engaging with mobile devices showcasing marketing analytics.

Have you ever spent more time looking for content than actually using it to generate leads and drive business? If your team is overwhelmed by the amount of content available to them, unable to locate what they need efficiently or simply does not know what exists, you likely need to

Content is king. But how do you find, curate and produce content that your users actually like? Today, we’re drilling into three consumer-centric rules to live by to help you produce engaging content that your users will love. Here we go! 1. Forget about sales (for now) As marketers, we’re

Burkhart blog after publishing

So you’ve finished writing a mind-blowing blog post and are ready to share it with the world? Before hitting that publish button, run through this checklist to make sure you get the most out of your content! 1. Make sure you have no regrets Bottom line: If you suspect you

For as long as there have been businesses, people have been hanging up signs to tell the world about them. And in our new digital age, signs are getting an upgrade. Here are four reasons why digital signage is worth thinking about for your franchise. 1. Real-time updating The primary

Red and blue ACRA logo for the American Car Rental Association.

Did you know that YouTube is the second largest search engine behind Google? As the fastest growing video-sharing website in the world, YouTube provides great opportunities for sharing your business’ video content. Even if your business is a franchise group where your audience may be in many different locations, YouTube

A tablet with a graph showing the results of a franchise marketing test.

Your marketing team may be producing great content, but that doesn’t matter if it isn’t being shared or utilized by your sales team. A recent study by the International Data Corporation found that almost 80% of marketing material goes unused, but that same content is required to do the heavy-lifting

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