If you’ve been to the doctor’s office lately, you’ve probably noticed digital displays promoting treatments or educating patients about common health conditions. Physicians, along with other professional service providers like accountants, pharmacists and lawyers are harnessing the power of the digital signage to communicate with customers and increase sales. Here’s
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For perhaps the first time since the 1950s, the retail and restaurant franchise environments are undergoing a huge transformation right now. In-store trackers, geolocators, and increased digital/brick and mortar integration mean that owners need to be as tech savvy as they are sales savvy. A big part of that discussion
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The Apple store has a magnetic quality about it; a way of reeling in innocent mall-goers, there to pick up a wedding gift or serial sample the food court. Before the shopper knows what’s happening, he or she is greeted by a sharp young man in a blue t-shirt and
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Deciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly. Here are the pros and cons of each, and when they make the most sense for franchisees. What are mobile apps and mobile
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The world of search engine optimization is one of constant change and flux. It’s important to stay on top of the latest SEO techniques in order to get your SEO ranking where it should be. With that in mind, here are 6 SEO strategy do’s and don’ts for you to
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You may have noticed something different in the past year at one of your favorite restaurants. Ordering at a fast casual restaurant has become easier, faster and perhaps, more entertaining. That’s because many chains are in the process of developing and adding digital menu boards to all of their units! Implementing
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Let’s face it — outdoor advertising is not going anywhere. We’re as on-board as anyone when it comes to digital marketing and the new, effective methods of reaching your target audience. But outdoor advertising – be it print or digital – is here to stay. And why not? A 48-foot billboard message
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