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As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally known as ‘Musical.ly,’ the brand got renamed to ‘TikTok’ and still carried the same concept of video creation. The world of video creation

Starting to use social media for your business and struggling to make the most out of it? You would be surprised how efficient these platforms have become for businesses. These almost hidden features, once familiarized, can make using social media for your business a piece of cake. Read some tips

Snapchat and TikTok are two very useful platforms for marketing nowadays. You can reach a huge audience at a low price. With a low price and wide reach comes the challenge of creativity and being able to design something engaging on these platforms. If you are looking to reach these

Sorry to disappoint, but there is no silver bullet for franchise success. There’s no list of ‘10 weird tricks’ that’ll deliver riches beyond belief to franchisees and their parent companies. But there are some universal basics that you can review and compare your brand against so that you can improve

Kindred Healthcare logo with human figure and tagline

There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should

Social media, both organic and paid, is one of the most popular marketing channels for businesses today. Organically, it’s a way to reach a massive audience with virtually no media cost, while paid social media, allows businesses to hyper-target their ads to maximize their ROI. However, it can also be

Business team in meeting with analytics of presentation views and channel performance.

When running a pay-per-click (PPC) ad campaign, most businesses overlook Bing ads as an option. Of course, Google is considered the king of search engines, so having ads served by Google is the obvious way to go. However, what those businesses don’t know is that there are benefits to taking a

Google’s stance on digital display ads changes with the direction of the wind, and 2017 is no different. This year, marketers are learning to alter their advertisements to several major display ad trends that are defining the face of digital marketing. 3 Display Ad Trends Affecting Advertisers Today While the

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