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Corporate Social Responsibility on Brand Sales

Customers are extremely mindful of Corporate Social Responsibility (CSR) when it comes to purchasing decisions, but the impact of CSR portrays that purchase decisions are lacking. There are two categories of CSR efforts: “Corrective” / “Compensating” and “Cultivating” goodwill. Corrective/compensating efforts reduce a brand’s negative externalities and lift sales while

Reputation Management

Your reputation often precedes you, so you need to make it a good one. 93% of customers read online reviews before buying into a product or service – this makes it critical to make sure the reviews you get are in your favor.   The Value of Your Reputation Reviews

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