Your reputation often precedes you, so you need to make it a good one.  93% of customers read online reviews before buying into a product or service – this makes it critical to make sure the reviews you get are in your favor. 

The Value of Your Reputation

Reviews typically don’t come from customers who felt your service was the middle of the line. Instead, they tend to come from those who either love you or hate you. Obviously, you want all of the reviews to be on the side of loving you. 

Having a good and known reputation will help potential customers find you. Having a lot of people rave about your services or products generates word-of-mouth advertising. This is effortless on your end and is one of the most successful types of marketing because it feels personal. 

Additionally, having a well-known reputation will help any potential customer who is on the fence about you. You can put all of your credentials on your personal website but having other people verify your reputation will draw others in. 

Managing Your Reviews

Aside from always giving customers your best, in order to build your reputation, you need to ask for feedback. Not only will this give you an insight into where you need to improve, but it also gives an opportunity to show off any good reviews. 

Using social media or your website to showcase what positive things previous and current clients have to say about you allows others to trust that what you’re advertising is worth their investment. 

Once you have a review, it’s important to follow through with your customers. If it’s positive, thank the client for their time and kind words. If it’s negative, try to fix the issue, or at the very least, address that you recognize the feedback. 20% of customers expect a quick response to their reviews, so be efficient with this so you can manage what people are saying. 

Prioritize Online Reputation Management

Now more than ever, people seek information out on the internet. Many potential clients will already have an idea of who you are before you ever speak a word to them. Having a clear brand image available for them is crucial to reveal your good reputation. If you want to know more about how to create a brand image, check out one of our previous blogs on finding your signature brand. 

With reputation specifically, your brand’s values and voice need to be evident to your audience. They shouldn’t have to dig for it. 

If you need help with your company’s reputation management, contact us.