Positive media coverage is one of the most powerful marketing tools available to your business. When your brand is projected in a favorable light, it allows you to come off as credible, knowledgeable and accessible. So it’s important to be present in media that your target market would read, watch or listen to. But how? We have laid out four ways for your business to earn media coverage!
New Openings
Expanding your business and opening a new location can be a great way to earn media coverage. But simply having a new opening may not necessarily gain you the coverage you need, so find the story angle! Think of questions such as:
- What makes opening your new location unique?
- Are you bringing jobs to the area?
- Introducing a new up-and-coming industry?
- Implementing an eco-friendly building structure?
Tell the media (and your potential customers) why they should care. Creating an attention-grabbing story that can go in front of a relevant audience will attract new and returning customers.
Company Milestones
Every road to success has its milestones and your business is no different. Going public, releasing a new product, celebrating an anniversary or receiving a prestigious award all warrant a celebration. What better way to celebrate than with telling your audience about the milestone you’ve achieved? Your business achievements, whether big or small, can become powerful marketing opportunities. Gaining media coverage on these milestones conveys to your current and prospective customers that your company is doing well.
Human-Interest Stories
Everyone loves a good story, including the media. Using stories to draw business interest is no new phenomenon. The media has long used human interest stories to draw in readers. Businesses are just now realizing the benefit it brings to them, and it’s two-fold. It puts people at the heart of your message and gives readers someone they can relate to. Being passionate, helpful members of your community or participating in charitable events can gain you media coverage that humanizes your brand and presents it in a positive light.
Limited Time Offers
Limited time offers have proved to be one of the most powerful marketing tools. Customers have a burning desire to get their hands on a special offer before they miss out. Gaining media coverage is a great way to captivate your audience and convince them to say “yes.” To do so, craft a message that highlights:
- Your hot, new offer
- The quickly approaching end-date
- A call to action
Emphasize the time-sensitive offer and utilize language such as “act fast”, “order now” or “call today.” Instilling a sense of urgency and presenting a clear action to take is a surefire way of gaining media attention and converting sales.
Summary
Odds are your next event won’t attract nationwide coverage. But implementing these strategies into your marketing plan can make you newsworthy! Gaining media coverage can help coin your brand, gain new customers and attract new investors.
Do any of these strategies spark your interest? Want to learn more about how to leverage media coverage? We are one call away and ready to help!
