- April
- 24
In marketing, various brands compete for lasting relationships with consumers using storytelling. This dynamic form of communication molds powerful narratives that connect the audience’s emotions. Continue reading as we explore the relationship between storytelling and brand love in creating marketing narratives. Understanding Brand Love Brand love transcends the typical transactional
- admin
- April 24, 2024
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- April
- 10
With growing environmental concerns, brands devote resources to green marketing to meet consumer expectations and align marketing strategies with sustainability goals. Green marketing requires continuous innovation and a commitment to improvement. Businesses that showcase an authentic commitment to the environment gain a competitive advantage. Understanding Green Marketing Green marketing, also
- admin
- April 10, 2024
- March
- 27
Digital marketing is critical in promoting healthcare accessibility by expanding reach through various channels, such as mobile phones, websites, and social media platforms. This technology effectively connects healthcare providers to patients and sectors of the medical service industry. Adopting marketing strategies in health and personal care promotes trustworthy patient relationships.
- burkhart
- March 27, 2024
- March
- 13
User experience (UX) is an essential tool in the digital marketing toolbox. UX provides marketers with additional research about their target audience’s values and behaviors. Integrating UX principles in marketing promotes excellent customer experiences and retention. Read more to learn how to make your brand stand out from others with
- burkhart
- March 13, 2024
- February
- 28
Marketing is the process through which a company or brand communicates with potential customers about its products or services. Success in marketing is often measured by the extent to which value is effectively communicated to the audience. Marketing through language involves a deep understanding of the target audience to communicate
- burkhart
- February 28, 2024
- February
- 21
Burkhart Marketing Partners proudly welcomes a new member to the team – Areebah. She joins Team Burkhart as an Account Coordinator. Areebah recently raduated with a master’s degree from the University of Houston and values a self-motivated mindset for lifelong learning. Read below to learn about Areebah and her creative
- burkhart
- February 21, 2024
- February
- 7
Burkhart Marketing Partners welcomes our new Spring 2024 Social Media and Digital Marketing Intern, Lily Schneider! Lily attends Butler University as a junior, studying Strategic Communication and Web Design & Development. Learn more about Lily and what she looks forward to during the upcoming spring semester by continuing to read
- burkhart
- February 7, 2024
- October
- 4
In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number
- burkhart
- October 4, 2023
- September
- 13
Marketing in the health and personal care industry is evolving in several ways. It is crucial for marketing to grow with the health and personal care industry to create significant benefits such as outreach, awareness, finding new patients, and ensuring existing customers are taken care of and continue to come
- burkhart
- September 13, 2023
- August
- 30
Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan
- burkhart
- August 30, 2023
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