- November
- 13
You may already know what list segmentation is, but are you utilizing it to build your reputation for your business? Let’s cover a few basics to ensure you’re getting the best possible results from your lists. What is List Segmentation? List segmentation is the process of dividing your prospect/customer list (or database)
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- November 13, 2013
- October
- 23
Since its debut in March of 2010, Pinterest has been changing the lives of millions. From recipes and DIY projects to wedding planning and fashion, the site has it all. It’s easy to use. It’s fun to look at. And it’s totally addicting! Without a doubt, Pinterest has changed the
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- October 23, 2013
- October
- 14
Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most marketers are skipping Halloween advertising, despite its value as an $8 billion holiday. If you’re skipping out on marketing for Halloween, you could
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- October 14, 2013
- October
- 9
If someone asked you how many social networks you actively use, how many would you say? Two, Five, Ten? A recent study done by a technology market research firm revealed that the average social media user has two (active) accounts. Each social media network positions itself to help you with a different aspect
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- October 9, 2013
- December
- 19
Hello friends! Merry Christmas to all from Burkhart Marketing! It’s been a fantastic year at our agency. We have welcomed our newest additions Jason Ratliff, Manager of Creative Services and Beth Valdettaro, VP of Business Relations. And we even celebrated our 2nd Annual Open House this past October at our
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- December 19, 2012
- November
- 27
You may have noticed something different in the past year at one of your favorite restaurants. Ordering at a fast casual restaurant has become easier, faster and perhaps, more entertaining. That’s because many chains are in the process of developing and adding digital menu boards to all of their units! Implementing
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- November 27, 2012
- September
- 27
When explaining Foursquare to people, we often hear the baffled response, “So people check in places… and then what?” Like any social media phenomenon, it doesn’t have to make perfect sense to you in order to get your business on board, and for you to learn how to use it
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- September 27, 2011
- September
- 19
Let’s face it — outdoor advertising is not going anywhere. We’re as on-board as anyone when it comes to digital marketing and the new, effective methods of reaching your target audience. But outdoor advertising – be it print or digital – is here to stay. And why not? A 48-foot billboard message
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- September 19, 2011
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