Customers are extremely mindful of Corporate Social Responsibility (CSR) when it comes to purchasing decisions, but the impact of CSR portrays that purchase decisions are lacking. There are two categories of CSR efforts: “Corrective” / “Compensating” and “Cultivating” goodwill. Corrective/compensating efforts reduce a brand’s negative externalities and lift sales while
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We’ve got a new face around the office – Kenzie! Kenzie is our new Marketing Coordinator who joined our team this month. She recently graduated from Butler University with a degree in Marketing. When she’s not working, Kenzie enjoys spending her free time on the lake or at the farmer’s
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Reputation management is the practice of influencing stakeholder perceptions and public conversations about an organization and its brands. It includes monitoring perceptions and conversations, responding to reputation threats and proactively seizing opportunities to boost reputation. In the healthcare industry, it’s especially important to practice reputation management as over 75% of
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Burkhart Marketing Partners is excited to welcome Garrett McKee as our Digital Media Intern for the Summer of 2022! Garrett is a senior at Ball State University with a major in Media / Marketing. He is excited to show his creative ideas of spreading information through social media. Welcome to
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Burkhart Marketing Partners is excited to introduce our newest member to #TeamBurkhart our Marketing Intern, Krystina Okolita. Krystina is a senior at Butler University where she’s earning a degree in strategic communications. She is excited to work with clients and gain new marketing knowledge during her time here at Burkhart.
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The most successful franchise brands are led by CEOs who hold strong and compelling future outlooks for their company. Franchise thought leaders play a crucial role in every industry. You might be wondering, what is a thought leader? Thought leaders are experts that not only notice trends but are devoted
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Franchise generation leads are focused on improving marketing brand efforts for various companies. If you do not see results from the tactics currently put in place, there is always room to improve. Lead generation is only effective if team leaders understand what creates a successful campaign. However, there can be
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Apple, Microsoft, Amazon, Nike – these are just a few of the most revolutionary, successful brands in the world. An infinite amount of variables can determine the basis on which you measure the success of a brand. However, the brands that make an impact are often ones that are compared
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Burkhart Marketing is excited to announce our newest addition to #TeamBurkhart, Maddie Reynolds! Maddie is a junior at Butler University where she studies Strategic Communication with a minor in Organizational and Communication Leadership. She is excited to collaborate with the rest of her colleagues and become a meaningful member of
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E-mail newsletters are a top-rated tool among copywriters and can bring success in many forms to a brand. Not only can it increase conversion rates, but it keeps your brand alive. If the timing is right, catches a subscriber in a moment of need. Sales, subscriptions and political campaigns; newsletters
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
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