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Introducing Rumnik Ghuman - Digital Intern

Burkhart Marketing is excited to welcome Rumnik Ghuman as our digital intern this summer. Rumnik is a marketing student at Butler University and will be graduating this fall. She is excited to apply her creative skills to the projects she will work on during her time with us. We look

Julia Hayes

As Spring is panning out and a bright Summer is panning in, we would love to introduce you to our new marketing intern, Julia Hayes. She is a senior at Butler University studying Marketing and is very excited to start her first ever internship, and we’re pretty excited to add

It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I will admit that I have bought something before because my favorite celebrity said they love it, and I know that I am not

My first memory of product customization was when I was about five years old at a gift shop on vacation. I was searching for my name on a light-up keychain. At ten years old, the only thing I wanted for Christmas was a Nike ID gift card. I wanted to

As the Spring semester comes to an end, so does my internship with Burkhart Marketing Partners. I am so grateful for Burkhart allowing me to be their Marketing Intern before graduation from Ball State. The overall experience has left me humbled and prepared for my professional career. When a college

Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they send you a confirmation email to click to be on the list. The double opt-in confirmation email ensures that the email address entered

When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image.    What Brand Positioning Is Brand positioning is what sets you apart from competitors. It can be defined as, “the act of designing

Brooke Hazel

9 AM, I open my laptop. First things first, I always check my email and Microsoft Teams for any new messages. Next, I check Asana, our digital to-do list manager, to see what opportunities the day has in store for me.  Most of my mornings started this way during my

ChatBots

Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get questions answered seamlessly.    Why Chatbots Are Worth It Chatbots are a way to be available to your consumers 24/7. They offer quick

Google search Micro Moments

Micro-moments is a term coined by Google defined as an  “intent-rich moment when a person turns to a device to act on a need- to know, go, do or buy.” These moments feel small to the consumer but are major for marketing.    Moments You Can Swoop In Micro-moments feel

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