We all know and love Black Friday. It’s a day when we can wake up at 4:00 in the morning to wait in line at our favorite stores and get the best deals. However, the following day, known as Small Business Saturday, is often overlooked. There are 32.5 million small businesses in the United States, including Burkhart Marketing Partners. Each one of them relies on sales from consumers like you. However, only 49% of consumers shop locally on Small Business Saturday. So, here are some reasons why you should add another day of shopping to your Thanksgiving Break by supporting small businesses this Small Business Saturday.
Small businesses give back to their community.
Many small businesses give back to local charities or community initiatives. When you shop local, chances are your money is helping support those charities. Not only that, but you are enabling small businesses to continue supporting important causes.
Small businesses can offer better-quality products and services than large corporations.
It’s hard to tell where your product is coming from or how it was made when you are buying from large corporations. When you shop small, you can speak with the owner about how the product was made and understand the process. You may have to pay a little extra, but it was made with more care.
Your money stays in your community and benefits you in the long run.
American Express found that approximately $0.67 stays in the community for every dollar you spend. Small businesses not only donate to charities but they also sponsor local restaurants and sports teams. So, spending money at their business puts that money right back into the community and can benefit you, the consumer, in the long run.
Supporting small businesses creates more job opportunities in your area.
For every ten jobs, a small business provides, that same small business supports another seven jobs. Shopping at a small business allows them to stay open and hire people within your community. Small businesses also support other small businesses, which keeps the job market in your area high. So, shopping locally can create plenty of employment in your neighborhood.
You are helping small business owners live out their dream!
Having the chance to open and run a small business is a dream that not everyone gets to live out. So, help those people fulfill their dream by shopping locally. Burkhart Marketing Partners is thankful for all of our clients and is lucky to be a successful small business. So, even if you won’t shop locally the other 364 days of the year, choose tomorrow to spend your money at the small business down the street instead of a large corporation.
So, what are the best ways to shop locally on Small Business Saturday?
There are plenty of different ways to support these businesses on Small Business Saturday. You can buy holiday gifts for friends and family at the local boutique. If the business down the street is having an event for this holiday, go out and support it. If you bought something you love at a small business, post it on social media and tag the business or owner. And, if you feel dedicated, you can start shopping there more than just once a year. Supporting Small Business Saturday has so many benefits. Why not try it out?
