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Tag: Branding

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Finding Your Brand

The first step to success is knowing what your goals are and who your brand is. Finding your signature brand is essential to expanding your market and standing out among competitors. This includes identifying your mission, focusing on who your target audience is, deciding how you want to be viewed

No matter the day, there are many distractions that can easily pull each of us away from what’s important – whether it’s creating our next blog post, promoting something new we just posted on our company page or getting ready to launch new material. In the moments that distract us,

Influxes of recent data on buyer behavior have found modern consumers placing greater emphasis on purpose-driven companies. Consumers hold companies to higher standards and exercise their demands through supporting brands with similar values to their own.   The retail industry in particular has witnessed this movement, prompting businesses to shift

You’ve spent a lot of time and thought on your company’s branding, and you finally have it finalized! You’re happy with how it all came together, but now what do you do with it? As a company, it’s clear how important your brand is after going through the process of making

Marketing and design go hand in hand. Without good design, all marketing would look the same, and without marketing, there would be no need for design. They work together to make companies everywhere have an impact on their consumers.  Today, more and more big companies are making design a top

It’s 2020 and the world has gone digital! These last three months have proved this as we use technology more than ever before to communicate with others. Technology is taking the world by storm in almost all aspects of life, especially through marketing. With all of these technological advances in the

Brand consistency is integral to every avenue that a business can be a part of from print to digital. In today’s world, social media is the prominent market, so wouldn’t you want to merge your business with it in a way that complements it? Each company should start with its

Sometimes finding the moment to rebrand your business can be tough. Rebranding can take a lot of effort and time that many may not want to contribute. However, with changing social climates and a forever changing culture, business owners need to be ready to enact that change to save their

Are you struggling to find strategies to grow your business? Can’t seem to find an effective, long term way to gain traction? Look no further. Growth strategies can make or break a business, and finding yours is vital when trying to survive in today’s age. We’ve found the top five

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