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Deciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly. Here are the pros and cons of each, and when they make the most sense for franchisees. What are mobile apps and mobile


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When multiple brands come together for a single marketing strategy, the benefits can be endless. These partnerships, or co-branding opportunities, allow both sides to benefit from achieving brand objectives that strengthen their image to a shared demographic. Great co-branding combines the strongest elements of two brands into a complimentary partnership. Fortunately,

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