Sometimes at work, it may feel like your colleagues are speaking a completely different language. Nowadays, there are so many different acronyms and meanings that follow them. It may be time to brush up on your business language. Read below some of the more popular business acronyms and let us
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Do you use your website for lead generation? Do you use paid ads to drive traffic to your site? If so, then you need to optimize your landing page for lead generation. Otherwise, you’re leaving money on the table. Here are six landing page optimizations you can get up and
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The importance of customer frequency is immeasurable and the benefits are two-fold. One, it creates a connection between a company and its most loyal customers. Two, it fosters brand awareness for the company to acquire new customers from reoccurring ones. Naturally, companies of all industries and sizes want to foster
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Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you make digital display ads that aren’t terrible? Here are our top five tips for creating digital display ads that actually work for lead
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When it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or funnel visitors toward making specific purchases, a standalone landing page, separate from your website, can make it happen efficiently. 1. The Sky’s the
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Landing pages can turn a standard website into a conversion machine, leveraging your business’ advertising and stretching your marketing dollars further. Keep reading for landing page background and inspiration! What is a landing page? A landing page is a simple part of internet marketing. It’s a dedicated web page where customers
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