When it comes to online marketing, landing pages are a crucial part of ad campaign effectiveness. Whether your goal is to increase traffic, generate new leads or funnel visitors toward making specific purchases, a standalone landing page, separate from your website, can make it happen efficiently. 1. The Sky’s the
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Organizations today are swimming in data. Even the smallest e-commerce site has more data than they know what to do with using Google Analytics alone. With all of this data at your fingertips, why not use it to improve your customer experience and thus, your brand value? Your customers will
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You want to be the best franchisee that you can be. Customer relationship management (CRM) is an effective way to make this goal a reality. Good CRM streamlines the responsibilities of the franchisee and makes it possible to run the best franchise in your given area. Achieve this by doing
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With so much content living on the internet, it can be easy for your blog post to get lost – particularly if it’s unoriginal, bland or lacking a basic small business marketing plan to back it up. These 12 steps will help you tackle the marketing component of that equation
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If the holiday shopping season has taught us anything as marketers and advertisers, it’s that it’s never too early to start campaigning for the holidays. Black Friday used to be the day for kick starting holiday sales. Now, Black Friday often bleeds into Thanksgiving Day. And these days, the deals
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On the day after Thanksgiving, the country is divided into those who get up at the crack of dawn to hit the stores, and those who either don’t participate, or choose to do so online from the comfort of their homes. According to a Practical Ecommerce sales report, last year’s
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An advertising co-op can be a brilliant opportunity for both franchisees, as well as brands. From pooling budget to aiding in decision-making, here’s how you can make the most of yours. 1. Develop a whole advertising co-op strategy Don’t run co-ops as a separate campaign to your other sales and
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Do you feel like your medical marketing efforts can’t keep up with the deep pockets of your biggest healthcare competitors? With recent healthcare reform changes, everyone is talking about the changing healthcare marketing landscape. Hospitals used to dominate, but now health service providers such as physical therapy offices, stand-alone radiologists
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Where are all the Halloween ads? According to the National Retail Federation, 7 in 10 Americans are planning to celebrate Halloween in 2013. It appears that most marketers are skipping Halloween advertising, despite its value as an $8 billion holiday. If you’re skipping out on marketing for Halloween, you could
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