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Creating A Standout LinkedIn Profile

A LinkedIn profile can make or break getting hired. LinkedIn is the world’s largest professional networking tool on the internet. LinkedIn can be used to find the right job or internship, connect or strengthen professional relationships and learn the skills you need to succeed in your career. LinkedIn is also

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As the digital age becomes even more advanced, coding is becoming an essential skill. The real question is, should marketers learn the tool that is used behind the scenes for most marketing campaigns? From websites to apps and emails, code runs it all. That being said, code has proven to

As Indianapolis locals, we have learned the importance of connecting with the community around us. Getting involved helps you feel rooted in the community and connected to those around you. Plus, it can benefit more than just yourself. If you’re new to a community, connecting can help you feel more

In today’s online culture of skimming and scanning, a website needs to be eye-catching and cater to the user. We can no longer assume that users will read our content just because it’s available. Creating content that a customer will enjoy can make a world of a difference. After all,

If you have anything to do with your brand’s marketing efforts, it’s likely that the term “social media influencer” has been brought up in a conversation. It’s even more likely that you have seen content from an influencer come across one of your various social media timelines, or you’ve seen

Social media reviews can bring to your local business what other marketing efforts cannot. They are extremely important when marketing your brand in today’s competitive market. According to Brightlocal.com, 88% of people read reviews to determine the quality of a local business and gage trustworthiness. Reliability, expertise, and professionalism are

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There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should

Engagement, impressions, reach — what does all this social media lingo mean? In the world of social media marketing, jargon can quickly become difficult to interpret, and many marketers find themselves confused about the industry’s terms. This confusion is particularly apparent in the case of impressions versus reach. While the two

"Senior couple consulting with an elder law attorney, emphasizing trusted legal advice."

Do you ever wonder if email marketing is still relevant? With the popularity of social media and blogs, you may question whether email marketing is a useful tool in your business’ marketing strategy. The answer is yes, email marketing is still a great way to market, and savvy marketers are

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Is your franchise business buckling under the weight of marketing expenses? If so, chances are you’ve considered joining a co-op to alleviate some of the financial pressure – or maybe you’ve already joined! If you have, this one’s for you. Run by members, franchise cooperatives provide franchisees the opportunity to

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