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The Rise of Plant-Based Foods: How to Market to this Growing Consumer Demographic

As we live in an ever-changing environment, it’s no surprise that individuals’ diets and food sources are among those changes. As the demand for sustainability increases, so does the market and production of plant-based foods and products. The consumer demographic for plant-based foods has rapidly increased over the past few

Market to Your Target Audience in the Sports Industry

What is Sports Marketing?  Simply put, it is the use of sporting events to promote a brand or product. This type of marketing allows businesses to utilize the popularity of sports to place their product right in front of some of their biggest target audiences. Some examples include Super Bowl

Social media has taken the advertising world by storm. Gone are the days of relying on television for maximum exposure – numbers don’t lie! We’ve summarized the most important social media demographics for marketers in 2020, so continue reading to find out the most powerful medium to reach your target

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