Social media has taken the advertising world by storm. Gone are the days of relying on television for maximum exposure – numbers don’t lie! We’ve summarized the most important social media demographics for marketers in 2020, so continue reading to find out the most powerful medium to reach your target audience.

What You Need to Know About Social Media Demographics

A lot can change in a year. The numbers are in, and the social media demographics for 2020 are different. We’re going to break it down for you by each platform:

YouTube 2020

• Average User: 73% of all adults, 81% of 15-25 year olds
• Gender: Teenage boys ages 13-17
• Ethnicity: Predominantly Hispanic at 78% v. 75% Black and 71% White
• Income: 84% of adult users make $75,000 or more per year
• Education: 80% have a college degree or higher

Facebook 2020

• Average user: 18-29 years old
• Gender: 75% Female v. 63% male
• Ethnicity: 73% Hispanic
• Income: 75% of users $75,000+ per year
• Education: 74% of users have earned a college degree or higher

Instagram 2020

• Average User: 18-29 years old
• Gender: 52% Female v. 48% Male
• Ethnicity: 43% African-American v. 38% Hispanic
• Income: $30,000-$75,000 per year
• Education: 42% of adults have a college degree or more

Twitter 2020

• Average User: Gen-Z (18-24)
• 26% are users ages 30-49 years old
• Gender: Predominantly male at 66% of users v. 34% female
• Ethnicity: 24% Hispanic and 24% African-American v 21% White
• Geography: 80% of users live outside of the United States
  • Top Countries
    • United States
    • Russia
    • Japan

Snapchat 2020

• Average User: 53% of users are 15-25 years old v. 34% of 26-35 year olds
• Gender: 61% Female v. 38% Male
• Ethnicity: Predominantly Hispanic users at 31% v 28% African American and 24% White
• Income: Users make $30,000-$49,000 per year.
• Geography: 97 million users are located in the United States
  • Notable countries
    • France
    • India
    • UK

What Next?

Hopefully, the data above answered your most burning question, “What is the best social media platform to use in 2020?” Take the information that you’ve just read and develop content that’s relevant for your chosen platform. Reallocate your ad spend and create a plan.

Sound like a lot of work? Let us help you! We offer social media management, content creation and so much more. Contact us to make your life easier.