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TikTok rewriting

In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number

How Marketing in Health and Personal Care is Evolving

Marketing in the health and personal care industry is evolving in several ways. It is crucial for marketing to grow with the health and personal care industry to create significant benefits such as outreach, awareness, finding new patients, and ensuring existing customers are taken care of and continue to come

How Consumers are Becoming Smarter About Marketing

Today, more than ever, consumers are more educated about marketing. Consumers can scan through reviews, brands, and competing prices before making a purchase right at their fingertips. They have more accessible resources to research before making the best purchase. Researching these factors and considering them when creating your marketing plan

Artificial Intelligence in Marketing

Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop

Using Social Media to Reach More Homebuyers and Commercial Property Investors

Social media has become an excellent tool for attracting residential and commercial real estate clients. The rise of digital marketing encourages consumers and buyers to interact and research properties online, allowing marketers to attract more homebuyers and commercial property investors through social media platforms and interactive digital content.    Social

The Benefits of Content Marketing for Financial Services Companies

Content Marketing is crucial to allowing your financial service company to stand out among competitors. There are many different techniques, including podcasts, social media content, and videos. In addition to techniques, content marketing has many benefits, keep reading to learn more!   What is Content Marketing Content marketing involves the

Burkhart Marketing Partners is excited to welcome Maeve Van Etten as our new Social Media/Digital Marketing Intern! Maeve is a senior at Butler University studying strategic communications and sports media. Maeve is eager to collaborate with the rest of the team and learn about how a marketing agency runs. She

Top Mistakes of Franchise Owners Building Their Marketing Strategy

Franchises are mainly chosen by entrepreneurs who want to avoid the risk that comes with opening a new business. But what does it mean to become a successful entrepreneur? It means that running a “ready” business is not always easier than a new one. Entrepreneurs care a lot about their

Intern Spotlight - Garrett McKee

Burkhart Marketing Partners is excited to welcome Garrett McKee as our Digital Media Intern for the Summer of 2022! Garrett is a senior at Ball State University with a major in Media / Marketing. He is excited to show his creative ideas of spreading information through social media. Welcome to

How To Use Instagram Stories Effectively

It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are a very smart and easy tool for your marketing needs. The use of Instagram stories can be extremely effective if done correctly. Whether

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