Social media has become an excellent tool for attracting residential and commercial real estate clients. The rise of digital marketing encourages consumers and buyers to interact and research properties online, allowing marketers to attract more homebuyers and commercial property investors through social media platforms and interactive digital content.
Social Media as a Marketing Tool
Businesses and marketers have realized social media’s impact in reaching consumers and target audience members. Platforms like Instagram, TikTok, and Facebook provide the option of business profiles, allowing marketers to produce a professional page and reach their target audience.
Almost all individuals with a smartphone have social media accounts or interact with social media content. A company’s Instagram account might be a consumer’s first point of interaction, and with 77% of realtors actively using social media, it’s an easy way for residential and commercial marketers to highlight their properties through interactive and engaging content.
3 Tips to Reach More Home Buyers and Commercial Property Investors
The real estate market has the advantage that a predominant amount of their user and buyer traffic already exists online or in the digital space, as the first place buyers and investors turn to look for listings is online via their smartphone or computer. To understand these social media strategies let’s explore the following tactical tips and suggestions.
#1 Prioritize Your Platforms
Each social media platform is unique and portrays a different type of message to users. Residential and commercial real estate content on social media may differ. This is because they are separate industries and target different consumer demographics.
With the rise of new platforms, marketers often want to create a presence on the latest and most popular social media channels. TikTok is a highly grossing platform, and video content is great for highlighting your properties. Studies show Facebook, Instagram, and LinkedIn are realtors’ top picks, as they provide the best features to showcase property listings utilizing ads and business profile features. Serving as a point of priority for commercial and residential property marketers.
#2 Promote the Area and the Property
While the property is the main focus for consumers, buyers, and investors. Marketers who promote the area in addition to the property stand out amongst competitors. Demographic statistics are beneficial, but text-heavy and statistical content often fall flat on social media.
Buyers and investors want to know the good, the bad, and the ugly of each property and its surrounding area. Use social media to tell a story about the property and the neighborhood. Market the history of the property or captivate users with the construction process. Audiences will be enticed by engaging social media posts that promote their desired property with pride and enthusiasm.
#3 Engage with Followers and Consumers
Social media generates dialogue, but it’s up to the marketers to keep the conversation going. Whether it be comments or DM’s, engaging with your audience is important because most homebuyers expect instant responses because individuals typically look at properties online first.
Interactive stories are a great way to get the conversation started about properties. Going live at a listed home or building demonstrates a personalized look for consumers. Highlighting data and facts about the property through polls or quizzes generates excitement and engagement about property listings.
Regardless of the industry, social media provides marketers with an excellent tool to reach audiences and highlight their brands. Each platform tells a story and can help promote key components of your marketing goals and strategies.
To learn more about social media tactics and marketing strategies, check out our other blog post about leveraging and encouraging social media reviews.
