In the marketing world, technology is ever-evolving. Recently, the industry has seen one app rewriting the rules and redefining success for brands and businesses. TikTok, the video-focused social networking app, has taken the world by storm, with over 1 billion users and counting. However, it’s not just the sheer number
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Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop
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Burkhart Marketing Partners is thrilled to welcome Chloe Dyar as our Integrated Marketing and Advertising Intern for Spring 2023! Chloe is a junior at IUPUI, pursuing a degree in Communications with an Advertising focus and is captivated by the creative process within social media and advertising. Welcome to the Burkhart
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It’s important to manage consistent posting to keep your followers engaged, but how can you do this without “annoying” your followers’ feeds? That’s where Instagram stories are a very smart and easy tool for your marketing needs. The use of Instagram stories can be extremely effective if done correctly. Whether
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Apple, Microsoft, Amazon, Nike – these are just a few of the most revolutionary, successful brands in the world. An infinite amount of variables can determine the basis on which you measure the success of a brand. However, the brands that make an impact are often ones that are compared
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In society, it’s important to do things that benefit others. The same can be said for businesses. This is called corporate social responsibility. In short, corporate social responsibility is the idea that while businesses should maximize shareholder value, they should also operate in a way that benefits society. Marketing and
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We all love cookies – marketers especially. However, it’s not the type of cookie you’d expect. Cookies are files stored on your computer. They are designed to hold a small amount of data about a particular client or website. When you visit pages, you’ll likely receive a message asking if
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Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your business to see the most success through blogging. In addition, your company should aim to create relevant and timeless content. The question is,
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The summer has come to an end and so has my internship with Burkhart Marketing. I am sad that my role as the marketing intern has ended so soon but am so grateful for all of the experience I gained. Working for Burkhart was my first professional experience, and I
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As the digital age becomes even more advanced, coding is becoming an essential skill. The real question is, should marketers learn the tool that is used behind the scenes for most marketing campaigns? From websites to apps and emails, code runs it all. That being said, code has proven to
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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