Blogging can do many positive things for your business. Posting blogs can help your business achieve brand awareness and raise website traffic. Consistency is essential for your business to see the most success through blogging. In addition, your company should aim to create relevant and timeless content. The question is, how often should you blog?
There are a few important considerations your business should make when planning blogs. However, your B2B business will see the most brand awareness success by posting about 16 blogs per month.
Consider Your Resources
When planning your blog schedule, you must first consider your available resources. If you have a small team, it might not be feasible to post 16+ blogs a month. If this is the case, be strategic about your content. Post blogs that will be the most valuable and informative to your audience. On the other hand, if you have a large team, plan to post regularly a few times a week. This way, your audience has many helpful resources at the click of a button.
No matter the number of blogs you publish, you want to make sure your blog quality is high. Writers should have the time to create meaningful content for readers. Put out the best quality to see the highest results. To do so, you should optimize your content and give readers a call to action. This way, your audience is getting value regardless of how often you are able to blog.
Identify Your Blog Goals
Once you have determined the capability of your team, you must then decide what you want to achieve through blogging. It’s important for your blogs to complement your marketing strategy. You need goals in place to build an audience and increase conversion rates. Your goals can influence the appropriate number of blog posts your business should put out.
If you already have loyal readers, one to two articles a week makes sense. This is because you are using your blogs to nurture your current audience. One to two articles maintain a presence in the lives of your audience while not overwhelming them. However, more frequent blogs are better if you are trying to build brand awareness. Releasing more blogs will generate leads at the top of the funnel. The frequency you blog can be influenced by the type of impact you want to make. Take time to find what works best for your audience.
What Does Your Audience Want?
Your business should cater specifically to the needs of your audience. Get to know your audience to make blog scheduling and writing easier. If your audience isn’t consuming your content frequently, then you may have room to dial back. However, if your readers are actively engaging, then you have room to provide them with more content.
You can boost the performance of your blogs by optimizing your content for search engines. This will help you engage your audience more efficiently. To do so, make your content simple and accurate. Focus on keywords or phrases and provide other links for your audience to refer to. Make important information easy to find. Once you master the art of search engine optimization, you will see more success with your blogs.
Customize Your Blog Schedule
The more success you see, the more blogs you can post. Don’t be afraid to adjust your blog schedule or frequency to better serve your audience. While your goal should be 16+ blogs a month, it doesn’t have to be exact. Your number can be customized to suit your objectives and your team. Have a goal in place and stay consistent. You will see success in no time.
Interested in learning about more techniques to enhance your marketing strategy? Contact Burkhart Marketing for more information.
