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Web Design Trends of 2023

With the continuous, high speed rate new technology is being released and developed, web designs are changing right along with them. There are 5.16 billion total internet users which is 64.4% of the total population on our planet, making web design crucial for brands to stay up on. After extensive

ChatBots

Chatbots can answer 80% of a consumer’s standard questions. While saving time and resources, they can be a great way to streamline your customer service and get questions answered seamlessly.    Why Chatbots Are Worth It Chatbots are a way to be available to your consumers 24/7. They offer quick

A key performance indicator (or “KPI”) is a measurable value that defines and measures desired business results. KPIs are one of the most used but often misunderstood terms in business. Far too often, key performance indicator is taken to mean any metric that measures business performance. KPIs are only as valuable

Kindred Healthcare logo with human figure and tagline

There are so many digital media options and so much data out there that many companies are facing a new challenge — information overload. It’s no longer a matter of if you can reach your niche audience, but rather how to reach them in the best way: What messages should

The ata American Trucking Association logo, enhanced by Strategic Branding Services.

What’s in a domain name? A lot, actually. Here’s a quick rundown to help you in optimizing your domain name, plus 10 companies that totally missed the mark when it comes to domains. What Makes a Good Domain Name First off, what is a domain name? It’s the URL to

Back in 2015, Google announced that smartphones had become the most popular way to browse online. This compelled website owners to either change their website design or build whole new mobile versions. Google rewarded their efforts by ranking these websites above others in search engine results. Time has shown that

We all love Siri and Google Voice Search – even Cortana – but what does it mean for your website and your website’s local SEO? Why is voice search important? First, we need to understand why voice search is important before we get into how it impacts business opportunities, business

Deciding whether your franchise needs a mobile app or a mobile website to maximize your internet marketing potential is not a decision that should be taken lightly. Here are the pros and cons of each, and when they make the most sense for franchisees. What are mobile apps and mobile

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