How to Fill the World Cup Void

What are we going to tweet about after the World Cup Ends?

Whether you enjoy soccer or not, the World Cup was big. How big? We’re talking HUGE! We knew it was going to create a great amount of interaction on social media, but the engagement levels and post analytics still managed to knock our socks off!

Here’s some of the data (Hold onto your socks!):

  1. The World Cup final was the most-discussed sporting event ever on Facebook, with an estimated 280 million interactions — likes, posts and comments — from 88 million users.
    1. That’s are 35 million MORE interactions than the record 245 million during the 2013 Super Bowl.
  2. The most popular match on Twitter was Germany’s 7-1 victory over Brazil in the semi-final, which sparked 35.6 million tweets.
  3. The month-long World Cup generated 3 billion Facebook interactions overall.
  4. Nike was the most-viewed brand of the tournament worldwide, releasing eight campaigns that generated almost 240.7 million views.
  5. Unruly Media, a social video technology company, reported that a video from Activia yogurt featuring Shakira was the most shared of the World Cup, at 4.7 million, followed by Nike with 2.6 million, and Samsung with 1.3 million.
  6. Data from Twitter shows that each time a player took a penalty shot, Twitter reacted by going silent.Sports fans around the world seem to hold their breath – whether they’re in the stadiums, watching on TV or live tweeting – when a player makes that fateful penalty kick.

But after crowning Germany as World Cup champions this weekend, twitter seems distinctly quieter. Here are BMA’s top five ideas of what we will see filling that void over the next few months:

  1. Football. Or should we say American Football. We’re getting into Fantasy Draft season and before you know it you’ll be spending every Sunday on the couch in front of your TV.
  2. Christmas and Thanksgiving. You’re probably thinking NO WAY, but let us remind you Black Friday is only four short months away.
  3. Movies. New releases like The Hunger Games: Mockingjay Part 1, Teenage Mutant Ninja Turtles and Dumb and Dumber To will likely stir up some Twitter and Facebook activity.
  4. Selfies. We’re obsessed with the word and the act so we’ll fill our World Cup void with more and more selfies.
  5. Weather. When all else fails the small talk always turns to the weather.

So you better get to tweeting and posting. We have a mighty large void to fill!

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Are looking for creative ways to insert your brand into topical conversation and storm social media channels? BMA’s mission is to outthink, outwork, outperform and have fun doing it. We can provide all the right tools for a full-service and integrated approach. Check out Burkhart Marketing Associates on LinkedInFacebook and Twitter.

Ideas. Action. Results.


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