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While there are times when you have the best creative ideas, there are always roadblocks on the way to a successful project. When time is running short and you have so much to accomplish, what exactly can you, as a creative, do to keep from folding?  Tips to Remain Creative The

How to Develop and Use a Buyer Persona, and why it’s the most effective marketing tactic in understanding your target audience. In a saturated market, it’s important to know who your audience really is. Whether your customer is a Millennial, artisanal coffee shop owner or a YouTube obsessed Gen-Zer, developing a buyer

Are you struggling to find strategies to grow your business? Can’t seem to find an effective, long term way to gain traction? Look no further. Growth strategies can make or break a business, and finding yours is vital when trying to survive in today’s age. We’ve found the top five

How to Capitalize on the Rise of Cause Marketing in the Sports and Entertainment Industry

The world is constantly becoming more connected and with that comes the increased recognition of global hardships. This heightened level of awareness has brought the rise of cause marketing into play. The idea of companies showing support to a worthy cause is a concept that has taken flight within the

When was the last time you hand-sewed a T-shirt? Likely never. Fortunately, retail stores, such as Target and Walmart, have T-shirts readily available on their shelves. This is just one example of how business-to-business (B2B) companies do a lot of the heavy lifting that allows end consumers to easily access

Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge,

Have you ever seen an ad on your phone for your favorite grocery store right as you walked into it? Ever wonder how your phone seems to tailor the ads receive based on your location? No, it’s not just a creepy coincidence, it’s geo-fencing!   What is it? Geo-fencing is a

We’ve got a new face around the office – our new Account Coordinator, Hope Colclazier! She is a recent Ball State grad who’s eager to jump in and help us help our clients. For Hope, working in advertising is an outlet for her to express her creativity and help businesses

Burkhart Marketing has welcomed two new interns to the team this Spring! First up in our Intern Spotlight Series is Sydney Ziegler. Sydney is a graduate of Indiana University with a degree in Media Advertising. Keep reading to find out who inspires her and what TV show she’s watched over

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