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Social media has taken the advertising world by storm. Gone are the days of relying on television for maximum exposure – numbers don’t lie! We’ve summarized the most important social media demographics for marketers in 2020, so continue reading to find out the most powerful medium to reach your target

The workflow in the office is essential to a company’s vitality. However, there is no workflow if employees do not connect. Below we’ve provided five tips that will give you more confidence to start a conversation and start to connect with your coworkers. Communication The old saying “communication is key”

The holidays are a time for family, love and SWEETS. We’ve pulled together some of our favorite Christmas cookie recipes that will be sure to turn your holiday dinner into a hit. Whether you want classic, last-minute or Christmas drop cookies, we’ve got you covered! So break out the cookie

Consistency is powerful. Why else would phrases like “Share a Coke” and “Got Milk?” carry so much weight? These are just two examples of iconic marketing campaigns that brought brands to the forefront of consumers’ minds and will certainly withstand the test of time. Despite their creativity and emotional edge,

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Have you ever spent more time looking for content than actually using it to generate leads and drive business? If your team is overwhelmed by the amount of content available to them, unable to locate what they need efficiently or simply does not know what exists, you likely need to

Content marketing has been around forever but it has recently become a popular way to grow businesses. However, it can be hard to navigate. Keep reading to learn what content marketing is, how it impacts the sales process and three common content marketing strategies. What is content marketing? Content marketing

Lead generation should be a huge part of your business plan (see why here). However, implementing a strategy is sometimes more complicated than you would expect, especially when you want to leverage multiple channels to really maximize your efforts. For us, this is a five step process. Keep reading to

The importance of customer frequency is immeasurable and the benefits are two-fold. One, it creates a connection between a company and its most loyal customers. Two, it fosters brand awareness for the company to acquire new customers from reoccurring ones. Naturally, companies of all industries and sizes want to foster

Digital display advertising is an essential part of the marketing mix, even in a world of ad blockers and banner blindness. The question is: how do you make digital display ads that aren’t terrible? Here are our top five tips for creating digital display ads that actually work for lead

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The digital world is booming, resulting in new media everywhere we look. Just distributing content is no longer enough. Now, the right content must be presented on the right channel at the right time. To create a successful digital marketing strategy, you must understand the lay of the land.  

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