Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization of their content marketing. Statista reports that 90% of consumers find marketing personalization appealing to some extent. Your audience wants to feel that
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Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is,
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It’s a simple truth of our society that people love celebrities. We are highly influenced by things our favorite celebs say, do, wear and even eat. I will admit that I have bought something before because my favorite celebrity said they love it, and I know that I am not
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When someone hears your brand’s name, what comes to mind? Having a brand positioning plan can be a great way to control your strategy and brand image. What Brand Positioning Is Brand positioning is what sets you apart from competitors. It can be defined as, “the act of designing
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KPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that we have decided are most important are open rate, click-through rate, bounce rate and unsubscribe rate. Email Open Rate Email open rate
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Micro-moments is a term coined by Google defined as an “intent-rich moment when a person turns to a device to act on a need- to know, go, do or buy.” These moments feel small to the consumer but are major for marketing. Moments You Can Swoop In Micro-moments feel
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It’s completely natural to be nervous before an interview. No matter how perfect your resume and cover letter are, or how many attractive skills and experiences you have listed, it’s still acceptable to have pre-interview jitters. Team Burkhart has compiled three methods for calming pre-interview jitters to ensure you have
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My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes
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In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to catch the consumer’s eye and becomes expensive if you are changing your advertisements frequently. Digital signage is more economical, efficient and eye-catching. It
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Healthcare IT is 10 years behind other industries in terms of deployment of advanced technologies? This is a statistic that should alarm the healthcare industry because the field is rapidly becoming more consumerized. That being said, the motivation to catch up and surpass other industries’ technological advancements should be through
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
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