Artificial Intelligence in Marketing
Artificial Intelligence (AI) is rapidly changing how we live and work, and the marketing field is no exception. AI-powered tools, and their limitations, are a hot topic of discussion amongst today’s working class. Within the marketing industry, these tools are now being used to help generate social media copy, develop copy for landing pages, and […]
Game Changers: Innovations Driving Success in Sports and Entertainment
Marketing has always played a vital role in the sports and entertainment industry. Sports and entertainment campaigns result in more people in the stands, deals for athletes, and fan loyalty for a team’s franchise. Recently, consumers have found new ways to engage and interact with their favorite teams in the sports and entertainment industry. Keep […]
Innovations in the Automotive Industry
Much like the rest of the world, the automotive industry is constantly undergoing technological changes and advancements. Franchises embrace the latest advancements to enhance design, performance, efficiency, and customer experience. These innovations are reshaping how products and services are delivered to customers and transforming the entire automotive landscape. Let’s explore some of the key trends […]
Using Social Media to Reach More Homebuyers and Commercial Property Investors
Social media has become an excellent tool for attracting residential and commercial real estate clients. The rise of digital marketing encourages consumers and buyers to interact and research properties online, allowing marketers to attract more homebuyers and commercial property investors through social media platforms and interactive digital content. Social Media as a Marketing Tool […]
Intern Spotlight: Meet Audrey!
Here at Burkhart Marketing Partners, we are excited to welcome our new Summer 2023 Social Media and Digital Marketing intern, Audrey Gordon. This past May, Audrey graduated from the University of Georgia with a major in Marketing and a minor in Design and Media. Keep reading below to learn more about Audrey and hear what […]
The Benefits of Content Marketing for Financial Services Companies
Content Marketing is crucial to allowing your financial service company to stand out among competitors. There are many different techniques, including podcasts, social media content, and videos. In addition to techniques, content marketing has many benefits, keep reading to learn more! What is Content Marketing Content marketing involves the creation and sharing of online […]
Intern Spotlight: Meet Ellie!
Burkhart Marketing Partners is thrilled to welcome Ellie Robertson, our Summer 2023 Integrated Marketing and Advertising Intern! Ellie is a rising senior at Ball State University, pursuing a degree in Business Administration with a minor in Marketing. Ellie is super excited to gain experience and join the team this summer. To learn more about our […]
Chloe’s Internship Reflection
This semester has flown by, and my internship at Burkhart Marketing Partners has come to an end. My time as the Marketing & Integrated Advertising Intern has given me an immense amount of knowledge for my future. Internship Experiences I was extremely excited to start this role because it was an agency setting. I […]
The Latest Innovations in Food Packaging and Preservation to Extend Shelf Life and Reduce Waste
According to Feeding America, 119 billion pounds of food is wasted in America each year, making up nearly 40% of all food in America. This food waste equates to 130 billion meals and over $408 billion. To counter this epidemic, companies have begun creating innovative ways to reduce food waste and improve the shelf life […]
Sophie’s Farewell
It’s hard to believe my spring semester and internship with Burkhart Marketing Partners are coming to an end. My role as the Social Media + Digital Marketing Intern exposed me to the real experiences of a marketing agency and allowed me to hone in on my professional skills. I am grateful for this opportunity and […]
