As we all know, social media has evolved a lot throughout the years. Videos on social media have become very popular ever since TikTok was launched. Originally known as ‘Musical.ly,’ the brand got renamed to ‘TikTok’ and still carried the same concept of video creation. The world of video creation
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Content marketing personalization is a critical part of any business. For brands looking to improve their conversion rate, one practical option is to focus on the personalization of their content marketing. Statista reports that 90% of consumers find marketing personalization appealing to some extent. Your audience wants to feel that
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Social media has grown to be a central part of marketing for many businesses in recent years. It’s an affordable approach to marketing with a wide array of options. Businesses can utilize LinkedIn, Facebook, Twitter, Instagram, Pinterest and more to generate a relationship with their consumers. The main question is,
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A customer’s experience (CX) is more important than the actual product or service for 84% of people. This means, if your customer experience is lacking, you could be missing out on a lot of business. This experience goes beyond an angry phone call on your support line and can be
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As Spring is panning out and a bright Summer is panning in, we would love to introduce you to our new marketing intern, Julia Hayes. She is a senior at Butler University studying Marketing and is very excited to start her first ever internship, and we’re pretty excited to add
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My first memory of product customization was when I was about five years old at a gift shop on vacation. I was searching for my name on a light-up keychain. At ten years old, the only thing I wanted for Christmas was a Nike ID gift card. I wanted to
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Double opt-in emailing will improve organizations’ KPI metrics, engagement and email list quality. This is when you sign up to be on an emailing list and they send you a confirmation email to click to be on the list. The double opt-in confirmation email ensures that the email address entered
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9 AM, I open my laptop. First things first, I always check my email and Microsoft Teams for any new messages. Next, I check Asana, our digital to-do list manager, to see what opportunities the day has in store for me. Most of my mornings started this way during my
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KPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that we have decided are most important are open rate, click-through rate, bounce rate and unsubscribe rate. Email Open Rate Email open rate
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Artificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used to detect fraud in bank accounts, it’s everywhere. AI has become a supporting tool to human intelligence, it finds patterns we can’t, and
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
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