A constant debate for business owners is whether to outsource marketing or keep it in-house. Taking your company’s marketing in-house is a big commitment, but outsourcing requires trust and a strong partnership. When deciding which direction to go, it’s important to consider your team, budget, and capacity. Why Outsource
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KPIs or key performance indicators are a way to measure the effectiveness of your email campaign. There are hundreds of KPIs to track, but the four that we have decided are most important are open rate, click-through rate, bounce rate and unsubscribe rate. Email Open Rate Email open rate
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Artificial intelligence (AI) has infiltrated our daily lives and is not going away anytime soon. From ordering groceries on an Amazon Alexa to deep machine learning used to detect fraud in bank accounts, it’s everywhere. AI has become a supporting tool to human intelligence, it finds patterns we can’t, and
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It’s completely natural to be nervous before an interview. No matter how perfect your resume and cover letter are, or how many attractive skills and experiences you have listed, it’s still acceptable to have pre-interview jitters. Team Burkhart has compiled three methods for calming pre-interview jitters to ensure you have
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When most people think of marketing and communications, they think of things that relate to acquisition strategy – getting new customers through the door. A customer’s in-store experience once they’re through the door is just as vital. The Covid-19 pandemic has completely changed the in-store customer experience. It’s just as
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Inclusivity is a continuous learning process for everyone, and it’s an especially crucial evolution in the marketing world. Brands, consultants and agencies have to be conscious when recognizing people’s many identities and acknowledging the elements of who an individual is. The Basics The majority of marketing focuses on the
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Out with the old and in with the new. Refreshing your brand can help retain current customers and bring in new ones. It can also help boost your revenue. Check out these tips to refresh your brand. Bring An Outdated Logo Up-to-Date Your logo is one of the first
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My first memory of product customization was when I was about five years old at a gift shop on vacation searching for my name on a light-up keychain. The only thing I wanted for Christmas when I was 10 was a Nike ID gift card to design my gym shoes
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In the age of technology, we are constantly distracted by our phones and less likely to pay attention to our surroundings. Print media is highly unlikely to catch the consumer’s eye and becomes expensive if you are changing your advertisements frequently. Digital signage is more economical, efficient and eye-catching. It
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Do you want to have customers come to your storefront? Should they call or email you? While this may seem obvious to you, if you want your customers to do something, you need to ask them. A CTA, or call to action, is necessary to drive traffic and sales.
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Overcome key issues to meet key milestones thinking outside the box, yet we need to leverage.
Burkhart Marketing Partners Corporate Headquarters 2123 N. Meridian Street Indianapolis, IN 46202
“There are no secrets to success. It is the result of preparation, hard work, and ongoing learning.”
